ASALI is a family run business based in Lincolnshire. ASALI translates to ‘genuine’ in Hindi and their ethos is to be genuine in everything they turn their hand to. Founder Mindy Arora identified a gap in the market and launched a luxury range of aviation and ASALI inspired leather gifts. All the military items are officially licensed with the MOD and everything is made from genuine leather.
To give something back to the RAF Family, ASALI are supporting the RAF Association through the sale of their Typhoon Military range, through donating a percentage of their profits to the charity.