Radio Caroline legend taking part in week-long regional roadshow broadcasting on DAB station Last Pirate FM
Last Pirate FM will promote the importance of gifts in wills to the charitable sector
MONDAY 11TH SEPTEMBER 2017 – LONDON, UK – Emperor Rosko, the legendary 1960s DJ who made his name on pirate station Radio Caroline, today launches his comeback from London’s iconic Old Spitalfields Market.
Emperor Rosko was at Old Spitalfields around 10am to launch the Last Pirate FM roadshow and local residents & fans are encouraged to head down to meet the 1960s legend.
Starting this morning in London, the Last Pirate FM roadshow will travel to Bournemouth, Norwich and Liverpool over the next few days before carrying out its final broadcast in Edinburgh this Friday (15th September).
Rosko is embarking on the Last Pirate FM roadshow to mark Remember A Charity in Your Will Week 2017. Remember A Charity is a coalition of more than 180 charitable organisations, including the RAF Association, that work with the legal industry and the private sector to encourage more people to consider leaving a charitable gift in their will once they have taken care of friends and family.
Remember A Charity are aiming to grow the legacy market, with current figures showing that 35% of people saying they’d be happy to leave a gift in their will, but only 6% actually go on to do so. It is hoped that by celebrating the legacy of Radio Caroline, the baby boomer generation who grew up with Emperor Rosko will be encouraged to have their say on the world that they want to pass on by leaving a gift in their will. See what staff and supporters of the RAF Association have said in their own social media films here.
Rosko’s return to UK shores was announced last week during a dawn voyage aboard a replica Radio Caroline ship moored in the River Thames. The broadcast saw Rosko sailing the vessel down the Thames from Trinity Wharf by London’s O2 before mooring up at Tower Bridge and announcing the Last Pirate FM roadshow.
Rosko (real name Mike Pasternak) is taking Last Pirate FM on a regional roadshow, which will take the message of the importance of gifts in wills across the UK. Tony Prince, another former Radio Caroline DJ, will rejoin his former colleague Rosko and will broadcast a daily, hour-long pre-recorded show on Last Pirate FM.
Emperor Rosko comments, ‘I have some great memories of playing gigs in the UK in the 1960s so the chance to come back here on the radio roadshow was too good an opportunity to turn down. I look forward to visiting some of my old haunts and encouraging people to have their say on the world they want to pass on to the next generation.’
Rob Cope, Director at Remember A Charity comments, ‘We are all hugely excited about Last Pirate FM and kicking off the regional roadshow this morning. This is without doubt the most ambitious campaign we have launched to mark Remember A Charity in Your Will Week.
‘Gifts in wills are worth £2.5bn to the charitable sector – if we could increase the number gifts by just 4% we could raise another £1bn for UK good causes, of which charities across London would undoubtedly see the benefit. Gifts in wills are of critical importance to good causes across the country and even a small amount can make a real difference.
‘We hope that by celebrating the legacy of pirate radio and the 1960s, we’ll encourage the generation who remember this era to have their own say on the world they want to pass on once they have secured the future of their family and friends.’
Last Pirate FM will broadcast 24hrs a day from Monday 11th– Friday 15th September. Emperor Rosko will broadcast live from 10am-1pm daily and Tony Prince’s pre-recorded show will go out from 1-2pm. More information can be found at www.rememberacharity.org.uk